Subversive Group is a strategic web design and SEO consultancy built by sex workers, for sex workers.
We understand the realities of this industry from lived experience. That perspective informs everything — from how we structure websites to how we approach privacy, branding, and search strategy.
We exist to create digital platforms that are as powerful, polished, and intentional as the people behind them.
Subversive Group works selectively.
We seek clients with ambitious dedication to their craft, who seek to invest in long-term visibility.
We work best with respectful and communicative professionals who understand that brand authority is built deliberately — if you are building something enduring, we are interested.
With over 20 years of adult industry experience, Jules Discordia (they/them) builds brands rooted in authority, refinement, and psychological clarity.
Jules’ design and marketing work is informed by aesthetic and technical fluency, as well as a deep understanding of how power, persona, and presentation shape perception.
Jules is a certified professional coach and has served as administrator and moderator for numerous related support groups and outreach programs, and as an advisor for sex-positive businesses and events.
It has been their pleasure to speak on sex work and BDSM at numerous universities, as well as have offered a range of seminars centered for sex workers.
Jules is a poet and DJ with an abundance of houseplants and a terrier named Frankie Knuckles. Their other pursuits include night swims, dance parties, video art, and engaging in grassroots mutual aid communities.
Let’s create a digital identity that feels distinctive
— and performs with intention.